Just this morning, I was chatting about coffee pods with my husband Fran, as we sipped the dark, flavourful aromatic drink. I like a particular brand and he was suggesting one of their competitors! I blurted out “I prefer to support a company whose very DNA is evident in its messaging”. I wasn’t attracted to the brand because of its expertise in harvesting and processing the coffee beans. However, I was captivated by the way the company demonstrated its integrity, innovation and social responsibility in its messaging. The DNA of this company was in their corporate storytelling. As a consequence, I bought into their vision and as a result, I buy their coffee!
Like it or not, customers make decisions based on emotions and only then, will they look for the logic to back it up! Furthermore, storytelling can connect your message emotionally, with your target audience.
For centuries, people have retold their experiences of hardship, valour and success through nursery rhymes, songs and stories. With every story, there is a challenge resulting in a change or learning. Your product or service can offer that change for your target audience!
While the business-like way of communicating using data and statistics, storytelling allows people to experience what this data means. Just like going to the movies, we mentally relax and become more receptive to new ideas in the film. When your business story engages emotions and is relevant, people are much more likely to consider your actual message. Consequently, stories are a powerful and effective means of connecting your target audience to your product or service.
Your mission statement, core values and USPs form the very DNA of your business. This in turn forms the foundation/branding for all stories promoting your product or service, by you and your team. When your message is contained in a story, it will get noticed and remembered. If you are already embracing stories, the question is….. are you telling effective stories? Being able to write a good story, is only a small part of the skillset required.
When uncovering your story, we incorporate the 7Cs to storytelling which is based on the process identified by renowned storyteller Joseph Campbell.
By using this World Class approach to corporate storytelling, you and your team can:
With our Corporate Storytelling Masterclass, you and your team can create presentations with a proven repeatable process and breathe life into your corporate stories. At this masterclass you will also cover:-
If you want to become a presenter who can inspire and engage others with your presentations and have your audiences leaning into your every word, this masterclass is for you. Karen will help you breathe life into your stories and create captivating content with the 7Cs of Compelling Storytelling.
Karen is part of a world-wide team of coaches to ensure she keeps up to date with cutting edge tools and techniques so as her clients can excel in their businesses. To discuss this further with Karen, contact her here.